Introduction
EcoGarden is an eco-friendly gardening and landscaping company serving environmentally conscious homeowners and businesses. The company needed a visual identity that reflected its sustainable ethos while maintaining a professional and modern appeal.
The Idea
The aim was to design a logo that represented EcoGarden’s connection to nature and its professional expertise. Inspired by elements like leaves, trees, and landscapes, the design needed to strike a balance between aesthetics and functionality. The challenge was to create a symbol that felt fresh, modern, and relevant to an eco-conscious audience while maintaining a polished look.
The Solution
The final design featured a circular symbol embodying harmony and sustainability. It incorporated a leaf to represent nature, the letter "e" for "eco," and a nod to green landscapes to reflect the company’s gardening focus. The logo’s clean and modern style ensured its versatility and professional appeal.
Three versions of the logo were developed for flexibility: a primary logo for general branding, a secondary logo for simpler applications, and a badge version for smaller uses like social media or merchandise. The colour palette of greens and neutrals evoked growth and balance, while modern typography reinforced a professional yet approachable tone.
Problem Solving
The challenge was to combine natural elements like leaves and landscapes into a clean, professional design without overcomplicating it. The circular logo achieved this balance, creating a harmonious and versatile symbol. By providing multiple logo versions, the brand maintained consistency across applications, from signage to digital platforms, appealing to both homeowners and businesses.
Impact & Results
The new visual identity captured EcoGarden’s mission, presenting it as a modern and eco-friendly company. The circular logo became a recognisable element that resonated with the target audience.
Conclusion
The refreshed identity successfully represents EcoGarden’s eco-friendly ethos and professionalism. By combining nature-inspired elements with a clean, modern design, the brand now communicates its values effectively across all applications, ensuring it stands out in the competitive gardening and landscaping industry.
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