INTRODUCTION
E3M provides high-performance GPU data centre services for AI training, scientific research and advanced analytics. They deliver the same level of quality as the biggest cloud providers but at a much lower cost, making enterprise-grade computing more accessible. The name comes from family roots, but the brand itself is built around the future of technology, helping people and organisations turn ambitious ideas into reality.
DESIGN CHALLENGE
The main challenge was to create a brand identity that showed E3M’s strengths clearly: reliability, performance and affordability. It needed to feel serious and precise to reflect the technical nature of the business, but also approachable enough to stand out from the large corporate providers. The design had to capture the company’s values and present E3M as a trustworthy and innovative alternative in a highly competitive market.
CREATIVE APPROACH AND THINKING
The identity was designed with a focus on structure and clarity. The logotype is built on a grid, with the letters E, 3 and M sharing the same geometric foundation. This gave the design a clean, modular look while also symbolising unity and connection. Beyond the technical precision, it carries a personal story too, with the letters representing Emilia, the family of three and Matjaž. This blend of personal and professional gave the brand both strength and meaning.
The colour palette was kept strong and focused. Orange was chosen as the lead colour because it is energetic and bold, creating immediate impact. Black and grey provide balance and weight, while white brings clarity and space. Together, these colours create a look that feels confident and modern, but also grounded and professional. The overall result is an identity that reflects E3M’s mission: to make powerful, reliable GPU infrastructure available to more people at a fair price.
The colour palette was kept strong and focused. Orange was chosen as the lead colour because it is energetic and bold, creating immediate impact. Black and grey provide balance and weight, while white brings clarity and space. Together, these colours create a look that feels confident and modern, but also grounded and professional. The overall result is an identity that reflects E3M’s mission: to make powerful, reliable GPU infrastructure available to more people at a fair price.
